Articles to help you become the leader you wish you had

If your product is so good, why are you afraid?

A masterclass in conviction under pressure: why founders don’t lose deals for lack of a good pitch, but because their nervous system betrays their doubt—and how to retrain it into composure that sells.

Influence isn’t cognitive. It’s biological.

Your presence leaks more than your words. These tips will help you fix it.

Axios charges $$$ for this. You’ll get it here free.

40% of employees receive “excessive” communication at work. Learn to cut through the noise.

Notes on the principle of “Nobody cares about you”

People are inherently self-focused and consumed by their own experiences, perceptions and goals. Successful communication requires getting out of your own head and truly understanding your audience's mindset.

Colorless green ideas sleep furiously (and so do your audiences)

World-class presentations come down to five disciplines—know your why, focus on one idea, speak plainly, avoid slides, and turn everything into story.

Influence starts before you open your mouth

Fix your energy, fix your influence

Cold outreach is like asking for a date. Most people are doing it wrong.

The principles of cold outreach and how to actually personalise it

Hand-written, green 'new'