Say what you mean.

Be

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impossible to ignore

High-stakes communication coaching for founders who can’t afford to be vague.

You know what you mean. But it doesn’t come out that way.

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Do you leave meetings unsure if it landed?

Is high employee turnover hindering your team’s progress and morale?

Do people nod, but nothing moves?

Do you find yourself saying too much—or not enough?

Do you ever walk away thinking, that wasn’t quite it?

You're not the problem.

but the way you're speaking

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Might

Be.

The clearest ideas often get lost in translation.

What you say

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isn't always

What they hear.

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And

what

they

hear

is

all

that

matters.

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I’ve spoken in rooms where every word mattered.

Under fire.
At hospital bedsides.
In front of boards, backers, and burnt-out teams.

I’ve seen what happens when the message doesn’t land—and what changes when it does.

For 15+ years, I’ve worked in high-pressure environments where the stakes were high and the margin for miscommunication was low.

Combat taught me clarity.
The rabbinate taught me presence.
Startups taught me speed.
And all of it taught me this:

What you say only matters if people feel it.
That’s where I come in.

I don’t give you scripts.
I don’t give you TED talk tricks.
I help you find the voice that already knows what to say—and show you how to use it when the room is tense, the pressure’s up, and there’s no second shot.

Product

offerings

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#1

1:1 Coaching

One voice. One shot. Make it count.

You get one chance in the room.You can’t afford to be vague, shaky, or forgettable.

This is high-intensity, 1-on-1 coaching for founders and fund managers who want to speak with precision, presence, and power—especially when the stakes are high.

  1. Clarify what you really want to say

  2. Shape it so people listen, remember, and act

  3. Build unshakable confidence under pressure

#2

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Workshops That Cut Through

For teams who need to speak clearly—under pressure, across functions, or up the chain.

This isn’t a one-size-fits-all session. It’s real, focused work on the communication challenges that matter most to your team.

I’ve run workshops for startups, exec teams, technical leads, and fund managers. What they all had in common? They needed help getting the right message across, at the right moment.

What we cover depends on you. But the goal stays the same:
less friction, more clarity, faster action.

Some teams work on investor storytelling. Others on tough conversations. Some just want to stop over-explaining every damn thing. Whatever’s getting lost—we fix that.

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#3

On-Call Partner

When the moment hits, you need more than a framework.

A board meeting. A make-or-break pitch. An all-hands that needs to land.

This is flexible, high-touch advisory for founders who wantan expert communicator in their corner, on-call when it counts.

  1. Strategic prep for high-stakes moments

  2. Real-time feedback on content, delivery, and tone

  3. Ongoing coaching that flexes with your calendar

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HERE’S WHAT OUR CLIENTS HAVE HAD TO SAY

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"Sam is an outstanding coach. He came to run public speaking coaching for top performing members of the YuLife team. His coaching was transformational.

The team members developed meaningfully in their confidence, clarity and delivery skills. They were incredibly grateful that we were able to provide them with such world-class support.

I endorse Sam 100% to coach and mentor individuals wherever they are on their professional trajectory and help bring out the best in them."

Sam Fromson, YuLife

"Working with Sam was an invaluable experience for both me and my colleagues.

His expertise in narrative development and public speaking was key to helping us simplify and clarify a complex scientific pitch for our technology.

Sam has a remarkable ability to distill intricate ideas into clear, compelling messages that resonate with any audience. His coaching not only enhanced our communication skills but also gave us the confidence to tailor our delivery to different contexts.

Thanks to his support, we were able to transform our pitch into something truly impactful—both within our organization and beyond."

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Benjamin Swerner
Co-founder/COO Relation Therapeutics

“I was buzzing after the session. I learned so much from the day and can't wait to put your tips and tricks into action! Plus it was very reinvigorating to be able to learn IRL alongside so many talented YuCrew.”

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Lauren Berkemeyer
CMO at YuLife

"Two very engaging days of training. Broken down in to bite size segments that are also interactive, all of which helps keep you engaged.

Thank you, Sam. 10 out of 10."

Mark Cobby

Mark Cobby
VP at KYC360 Academy

how we begin

  1. We Talk.
    No intake forms. No performance.
    Just a real conversation about what’s not working—what you’re not saying, what’s not being heard, and what’s at stake if it stays that way.

  2. We Make a Plan.
    Based on where you are and what you’re up against. This isn’t plug-and-play. It’s built for you—from pressure points to delivery.

  3. You Show Up Different.
    Clearer. Calmer.
    You know what to say, and how to say it. Not just in the easy moments, but in the hard ones.The ones that actually matter.

If you're ready, we begin with a conversation.Not a pitch. Not a promise. Just the first step.